Title: How to Avoid Making Online Real Estate Marketing Blunders
If you’re a real estate agent who has tried selling property online and hasn’t been getting as many calls as one would expect, then you’re probably not using an effective online marketing scheme. You won’t be the first who has made a few blunders. Your attempts at online marketing will probably go a lot smoother if you took advantage of a few tips.
The time at which you post your listing greatly affects the target audience it reaches. Since most classified ads websites post newer ads on top while moving older ones lower, the potential first page life of your ad is limited. If you’re posting your listing at early morning or late night hours, potential clients are probably missing it. Target the time between lunch and dinner instead. That’s when most people are online and searching.
No one wants to read a listing from a real estate company that only states the basic facts. A 2bedroom apartment with bath in X neighborhoods will more likely generate tired yawns than any interest. It looks like something buyers have read before and will read again, so they will most likely skip it. Write an interesting description. Let them know why they really need to buy the house.
Your target audiences aren’t likely to call if you just list your name and number. You need to motivate them to rise and do something. Try a message like ‘call for your free list of foreclosures this season’. That actually sounds like something worth calling for.
As a beginner to the world of online marketing of real estate, you shouldn’t be too quick to give up. If your ads aren’t generating as much interest as you feel they should, the problem isn’t the outlet but most likely the choice of words and timing. Take advantage of these tips for greater success with online marketing.